How to choose a logo?

The Logo: Confidently Simple and Universally Recognizable

We are big fans of good logos. Who isn’t, right? Count the logos which pop up in sight on a daily basis and you will realise that we basically live in a logo universe. 

It’s not surprising that company decision makers freeze when it comes to choosing a final logo. Yet, it is not such a capital decision and it’s crucial to handle it properly in brand building.

The beautiful appearance is not a goal that, once achieved, allows you to comfortably lean back. Instead, there are many components which lead to success (just like in real life, ha-ha). So, your logo is just a part of your corporate identity, which consists of numerous other visual and verbal elements. Your brand's style is not only represented by your logo, but by the overall impression that people have when they come into contact with you.

Of course, ensuring that this overall impression is top-notch is absolutely crucial. It needs to exude professionalism and to perfectly encapsulate the essence of your brand. Why? Because design is the very first thing that catches people's eyes. It's your golden chance to captivate them, to dazzle them, and to demonstrate that you are a cut above the rest. But here's the catch: if your design lacks a compelling story, a meaningful message, or an extraordinary customer experience, the clients won't hesitate to simply move on. So, let your brand's magic shine through first with design, and leave them craving for more.

As blunt  as it may sound, your logo is as empty as a void on its own. It doesn't matter if it's infused with the legendary tales of your family's 300-year history or protects the sharks just by its look. The real meaning, the real essence will come from the words you speak and the actions you take. Your logo's one and only job is to serve as a magical "associative trigger," igniting a firework of memories in people's minds. It's that spark that reminds them of every remarkable encounter they've had with you so far. So, make sure your logo is the catalyst for an unforgettable experience.

Here's the deal: don't waste endless hours chasing after a logo that's not just beautiful but a jaw-dropping awesomeness. There's no need to cram your entire existence into it. Don't drain your bank account on endless redesigns, hoping to stumble upon that elusive state of perfection. Simply choose a logo that's professional enough for you to proudly build your brand upon — something confidently simple, clean, and easily recognizable. Save your time and energy to deliver an amazing experience to people. That way, you can be sure that once they recognize you, all the right things will come to their minds.

No big brand has become who they are solely because of their logo. Professional logos don’t necessarily need to be super creative and here is the proof: